How to create an AI influencer

Design your character, save its references, and create images and videos for your content.

    • Species: Bear
    • Head proportions: Small head
    • Expression: Serious
    • Main garment: Enormous pink tulle tutu with satin bodice
    • Footwear: Pink satin pointe shoes with ribbons
    • Headwear: Pearl tiara
    • Necklace: Pearl choker
    • Build: Heavy build
    • Height: Very tall

    9 pieces from the Character creator

    Tutu bear, the character these pieces make, in an arabesque on pointe
    Step 1

    Design your character

    Pick a type, a face, hair, an outfit, and accessories, or start from a photo. Shuffle for a new direction and lock what you like.

  1. Tutu bear's 4-view character sheet: front, side, and back views and a close-upFrontSideBackClose-up
    Step 2

    Save a character sheet

    Generate front, side, and back views plus a close-up in 1 sheet, then save the character to reuse in your project.

  2. RecastOriginal
    Step 3

    Create images and videos

    Use your character as a reference for new images and videos, or open Recast to place it in an existing clip.

Design your influencer’s look

Choose a human, an alien, a monster, or an animal, then shape it across 6 categories: Person, Features, Face and hair, Outfit, Accessories, and Body. Your character reads as a sentence in the prompt box, and every word in it is a choice you can change.

Create your character

  • Type: Human
  • Ears: Large protruding ears
  • Chin: Recessed chin
  • Haircut: Side-parted short hair
  • Outer layer: Beige checked coat
  • Head ornament: Pigeon on head
Pigeon commuter, front view

Reuse your character across posts

Save your character’s reference images and reuse them when you create new posts. A 4-view sheet gives you front, side, and back views plus a close-up. Check each result for changes to faces and small details before you share it.

Generate a character sheet

Rabbit croupier's character sheet: front, side, and back views and a close-up1 sheet
  • Front viewFront
  • Side viewSide
  • Back viewBack
  • Close-up viewClose-up

Swap who's in a clip you already have

Give Recast up to 8 pictures: your characters, plus a location if you want a new setting. Keep the original sound, make new sound, or go silent. Faces and small details can drift, so watch each take before you post it.

Recast your video

Your clipFrog croonerRaven diva
Recast

Keep every clip on the same board

Your character sheet and each recast clip land on the same Canvas board. Try the same clip with another character, compare the takes, then merge the ones you keep into a longer video in the Sequencer.

Build your video in Canvas

Original
Take 1
Take 2

Sequencer2 takes kept

What will your influencer create?

Put your character in new scenes

The Character creator and Recast live in Picsart Canvas. Add your character as a reference when you generate new images and videos, and build each scene around it.

Open Canvas

ReferenceForelock mathematician, front view from his character sheet
Scene 1
Scene 2

Forelock mathematician talks to the camera in his home office, soft window light.

Post your character's series in Earn with Picsart campaigns

Explore Earn with Picsart campaigns for content you make with your AI influencer. Check the available campaign briefs and requirements before you create and post your content.

Explore creator campaigns

Frog crooner's character sheet
Ep 1
Ep 2
Episode 3: Frog crooner holding a long noteEp 3

AI influencer questions, answered

How do I create an AI influencer?

Design your AI influencer in the Character creator, generate a character sheet, and save it to your Canvas project. Use the character’s reference images when you create new images and videos.

Can I reuse the same character across images and videos?

Yes. Save your character as an asset and reuse its reference images in new generations. Faces and small details can change, so review each result before sharing it.

Can I change my character’s outfit?

Yes. Use your character as a reference when you generate a new image, then describe the outfit you want. Review the result to check that the character’s appearance still fits your direction.

Can I create an animal or fantasy influencer?

Yes. The Character creator includes human, animal, alien, and monster options. Customize the look and save the character’s references for your content.

Do I need existing footage?

No. You can create new images and videos using your character’s references in Canvas. Recast is an optional route that places your character in an existing clip you filmed or have permission to use.

Is the AI influencer generator free?

Generating an AI influencer uses Picsart credits. Check the credit amount shown for your chosen tool and settings before you generate.

Choose a plan for your AI influencer

SAVE UP TO 50%

Pro

Most popular

AI tools for everyday creative work.

$15 $10.5/mo
Billed yearly
You save $54 with yearly
Trending models
Full access
  • Seedance 2.04K 15s
  • Nano Banana Pro4K
  • MiniMax H32K 15s
  • Kling 3.04K 15s
  • Access to all photo & video editing features
  • Advanced background & object removal
  • Parallel video generations with the world's most powerful AI video models
  • Unlimited image generations with Flex.2 Klein
  • 1-tap image enhancer
  • Millions of stock photos & Getty video clips
  • Selection of trendy fonts, text styles & stickers
  • Thousands of premium templates
  • Support for 3+ brand kits
  • Bulk edit up to 50 images at once
  • 100 GB of cloud storage
New features:
  • 15+ creative AI agents that plan, execute, and deliver — across video, brand, localization, and more
  • Auto-generate content from your terminal or agent with the Picsart CLI
  • Use Picsart inside Claude Code, Cursor, and ChatGPT via MCP

Ultra

Most powerful

Heavy AI usage for creators & teams.

$45 $24.5/mo
Billed yearly
You save $246 with yearly
Trending models
Full access
  • Seedance 2.51080p 30s
  • Nano Banana Pro4K
  • MiniMax H32K 15s
  • Kling 3.04K 15s
  • 200+ leading AI video, image, and audio models (Kling 3.0, Nano Banana, MiniMax H3, Seedance 2.5 & more)
  • Parallel video generations with the world's most powerful AI video models
  • Early access to advanced AI features
  • Unlimited image generations with Flex.2 Klein
  • Option to buy add-on credits that never expire
  • Up to 6.5 million Getty stock videos
  • Bulk edit up to 100 images at once
  • Support for 10+ brand kits
  • Create ad variations & localize
  • Track ads performance
  • Add team seats
  • 300 GB of cloud storage per seat
New features:
  • 15+ creative AI agents that plan, execute, and deliver — across video, brand, localization, and more
  • Auto-generate content from your terminal or agent with the Picsart CLI
  • Use Picsart inside Claude Code, Cursor, and ChatGPT via MCP

Start creating with your AI influencer

Design your character in Picsart Canvas, then use it as a reference for new images and videos.

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